Create personas to represent user types


The old navigation will be removed from Jira Align in early 2024.
Learn more about the upcoming changes

In Jira Align, personas are fictional characters that represent users within a targeted demographic, attitude, or behavior.

If you associate personas with the product, take advantage of the product room functionality.

Create personas on the personas page:

If you’re using the new navigation:

  1. Select Portfolios in the top navigation bar and select any portfolio.
  2. Select More items in the list of options.
  3. Select Personas; the personas page displays.


  1. Select Products in the top navigation bar and select any product.
  2. Select Strategy in the list of options.
  3. Select Personas; the personas page displays.

If you’re using the old navigation:

  1. Select Portfolio from the left Nav menu.
  2. Under the Manage section, select Personas; the personas page displays.

To create a persona:

  1. On the personas page, select the Add Persona button on the toolbar (top-right of the page).
  2. Type the persona's role name, and its first and last names.
  3. To build the persona's profile, type the persona's favorite quote, life goals, background or life story, needs or motivation the persona has to use the product, and persona's goals for using the product.
  4. Select one or multiple programs to which the persona belongs.
  5. Click Save. After saving your changes, you can add a picture of the persona by clicking Change Picture on the right of the slide-out panel.
  6. Click Save & Close.

Backlog Analysis

The Backlog Analysis calculations are generated based on the percent of stories that are assigned to the persona, either planned or delivered. The percent might be zero if too few stories are assigned. You can associate a story with a persona on the story details panel (expand Full Details).

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