Create products


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The old navigation will be removed from Jira Align in early 2024.
Learn more about the upcoming changes


You can add products to Jira Align to manage and report on a backlog of work by product and product line.

Create products from the products page:

If you’re using the new navigation:

  1. Select Products in the top navigation bar.
  2. On the sidebar, select Products in the list of options; the products page displays.

If you’re using the old navigation:

  1. Select Products from the left Nav menu.
  2. Under the Product section, select Products; the products page displays.

To create a product:

  1. On the products page, select the Add Product button on the toolbar (top-right of the page).
  2. Add a product’s full and short names in the corresponding boxes.
  3. Set the product to active or inactive. Active and inactive states mean that the product is available or unavailable for selection on the Configuration bar.
  4. Select an organization structure to which the product belongs, and then set the parent product for this product.
  5. Select a business model, which is a visual chart with elements describing a product's value proposition, infrastructure, customers, and finances.
  6. Select a product vision. A product can only tie to one vision, but one product vision can have multiple products associated.
  7. Click Save. Additional sections appear:

    • Tie personas to the product.
    • Establish product­–competitor relationships. If you delete a competitor, all associated relationships will also be removed.
    • Associate products with roadmap detached instances.
  8. Click Save & Close.

See also

View the big picture with the vision report

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