The old navigation will be removed from Jira Align in early 2024.
Learn more about the upcoming changes

Use the competitors page to define, gather, and analyze intelligence about competitors and their products. The information captured on this page supports executives and managers making strategic decisions for your organization, allowing them to make the business as competitive as possible. Information that can be captured here includes:

  • Website
  • Founded
  • Partners
  • Headquarters
  • Offices
  • Funding
  • Industry
  • Management
  • Competitors
  • Customers
  • Value
  • Products
  • Compliance Areas
  • Strategy, Techniques and Landmines
  • Vital Stats
  • Executive Summary

Add a new competitor on the competitors page:

If you’re using the new navigation:

  1. Select Strategy in the top navigation bar.
  2. On the sidebar, select More items in the list of options.
  3. Select Competitors; the competitors page displays.

If you’re using the old navigation:

  1. Select Enterprise from the left Nav menu.
  2. Under the Manage section, select Competitors; the competitors page displays.

To add a new competitor, follow these steps: 

  1. On the competitors page, select the Add Competitor button in the upper-right of the page to open the New Competitor panel.
  2. Enter the name of the competitor in the Competitor Name field.
  3. Enter a description of the competitor in the Short Company Description field.
    The remainder of the fields are optional, but should be used to gather intelligence about the competitor.
  4. Click Save & Close.

Competitors can be associated with products to establish a product-competitor relationship that is visible on the business model canvas.


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